> ## Documentation Index
> Fetch the complete documentation index at: https://help.mentionpilot.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Profile

> Control which brands you track and compare

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This section is where you manage all brands inside your project.

That includes:

* Your own brand
* Any additional brands you want to monitor

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## What you can do here

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### Add a brand

You can manually add any brand you want to track.

When adding a brand, you typically define:

* Brand name (how it appears in your dashboard)

Keep it simple and clean.

Example:

Use “HubSpot” instead of “HubSpot Inc.”

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### Delete a brand

If a brand is no longer relevant:

* You can remove it from your project

This helps keep your data focused and easier to read.

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### View brand-level insights

For each brand, you’ll be able to see:

* How many prompts it appears in
* How frequently it gets mentioned
* Its presence across your tracked conversations

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### Brand vs prompts connection

Each brand is tied to your prompts.

That means:

* A brand only shows data if it appears in your tracked prompts
* More relevant prompts = better visibility insights

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## Why this section matters

<Card title="Insight" icon="chart-line">
  Your competitor setup defines how meaningful your insights are.
</Card>

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### Example

If you track weak or irrelevant competitors:

* Your data will look misleading

If you track strong, real competitors:

* You’ll clearly see gaps and opportunities

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### Practical advice

<Card title="Tip" icon="lightbulb">
  Start simple:

  Add 3–5 competitors

  Expand later once you understand your data better
</Card>

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<Card title="Next → Audit Report" icon="arrow-right" href="audit_report">
  Generate insights and reports from your data.
</Card>